Leadership

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  Rick Richter

  President, WestPac Rick’s career has several unique facets to it. After college, Rick initially joined a regional Workers’ Compensation carrier where he acted as a field underwriter in the Southern United States. Rick regularly reminisces of his first insurance job, notably the fact he put almost 100,000 miles on his company issued Ford LTD in his first year traveling his territory. From there, he had the opportunity to join Lloyd’s of London syndicate in London where he worked on reinsurance treaty arrangements for over four years. After gaining this experience, Rick returned home to Denver to work with his father’s wholesale/MGA, Richter-Robb. As Richter-Robb eventually sold, he took a hiatus outside of insurance for almost 8 years where he ran a managed healthcare consulting company with several hundred employees until the company eventually sold in 2002. Afterward, Rick’s heart brought him back into insurance and formed Western Pacific in 2003. His experience, diligent work ethic, and dedication to his employees have grown WestPac to where it is today. Rick is recognized nationally as an insurance expert in the construction space, proving regularly his ability to produce profitable books of business. He actively testifies on behalf of the construction and insurance industries when various ballot measures are introduced and has a passion for construction because contractors “build the American dream”. Rick’s efforts were recognized in 2014 by Trusted Choice of Colorado with the “Company Person of the Year” award. Rick is an outdoorsman at heart and a die-hard Denver Broncos fan. He has an unrivaled love for his two families which include his wife and six children, but also WestPac employees.
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  Jake Goin

  Chief Operations Officer Jake has been an integral part of developing and growing WestPac since 2004 after gaining his accounting experience from Metro State University and accounting positions at other organizations. He is currently COO of both WestPac and Virtus; running daily operations and making sure our employees and clients are well taken care of. He also brokers specific accounts as well to keep his knowledge of the industry sharp and up to date. He enjoys mountain living in Evergreen with his beautiful wife and two great kids. Jake is a Colorado native and a Bronco fan and spends his free time hunting, fly fishing and mountain biking.
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  Eric Richter

  Vice President of Marketing Eric joined WestPac in January of 2009, shortly after his graduation from the University of Oregon in the Spring of 2008. His studies allowed him to quickly adapt to his role at Western Pacific as a Marketing Representative, tasked with the development of retail agency business. After a few years of marketing Eric also became intricately involved in underwriting and producing business as well. He eventually moved vertically into a managerial role and developed a larger marketing team for Western Pacific, and was integral in the initial startup of Virtus. Eric now acts as President of Virtus meanwhile still oversees the marketing functions of both companies where he is charged with agency, carrier and program development . Eric’s efforts were recognized by industry peers in 2013 when he received Trusted Choice of Colorado’s “Company Marketing Person of the Year” award. Eric also received the “Young Insurance Professional of the Year” award by Trusted Choice of Colorado in 2014. Eric’s successes are a direct result of the support from his wife and two children. He is also an avid fly fisherman, golfer, hunter, and Oregon Ducks/Denver Broncos fan.