About Us

About Us

Why WestPac

We listen closely to our partners, ensuring not only a prompt response, but also an accurate one. Our reputation as a collaborative and cooperative partner will continue to grow as we add new programs, people, and processes. When approaching new market opportunities, we do so with intention. We come prepared, we speak with clarity, and we act as guides for our carriers in these new markets. We offer our agent partners a helpful, informed resource that bridges the gaps in their knowledge and experience. We bring strength, character, and wisdom to every interaction.

About Us

WestPac is a Colorado-based independent wholesale insurance broker. We specialize in commercial insurance with focuses in Construction, Property and Casualty, and Garage. Our partner relationships are at the heart of what we do, and we believe nurturing those relationships is the key to our success. Our industry knowledge, responsiveness, and professional integrity set us apart and allow us to deliver superior experiences for our agency and carrier partners.

Our Mission

Our mission is to be the best wholesale partner for our agents and carriers, setting new standards in the world of wholesale distribution.  We are committed to delivering unparalleled value as an innovative, agile, and forward-thinking partner.  We invest in our employees, who strive for superior results for WestPac, our partners, and themselves.

Our History


Carl Richter started his wholesale insurance business in Denver, CO, acting as the Richter's first generation in the industry. 


Carl’s son, Roger Richter Sr joined his father’s insurance endeavors in Denver.

Early 1960s

Roger Richter Sr. and Shelby Robb partnered together to form Richter-Robb Pacific Insurance Services, a wholesale/MGA with various domestic and foreign insurance programs. Roger Richter served as president of AAMGA in 1971 and interim President in several other instances.

Late 1970s/Early 1980s

Richter-Robb elevated its programs and became one of the larger, independent wholesalers in the Western United States. Offices were opened in Denver, Phoenix, Salt Lake City, Albuquerque, Northern California, and Seattle. Roger “Rick” Richter Jr. joined the organization in 1983, acting as the third generation Richter in the insurance business. Rick formerly worked in London for a syndicate but then worked for Richter-Robb in various business development, operations, and underwriting capacities.


As various Richter-Robb programs were sold in the late 1980’s/early 1990’s, Roger Richter formed Western Underwriters, Inc. as a specialty program wholesaler. Western Underwriters developed niche personal lines programs with domestic and international carriers and reinsurance partners and operated under the Western Underwriters brand until the early 2000’s.


Rick Richter formed Western Pacific Insurance Network, Inc. as a specialty wholesaler serving the residential construction industry in Colorado. Western Pacific initially wrote many of Colorado’s home builders throughout the early 2000’s and eventually expanded into other neighboring states. Rick quickly established himself and Western Pacific as the region’s leading construction experts for liability and excess placements.


Western Pacific expanded its offerings by partnering with new program managers and carriers offering general liability and excess products for residential, commercial, civil, and environmental general contractors, developers, and artisan contractors of all types. Rick’s son, Eric Richter, joined the organization in 2009 as a fourth generation Richter in the insurance business. Eric initially served in a marketing role, then built a book of business in both underwriting and brokerage capacities.


Western Pacific formed Virtus Underwriting Group, Inc. as a subsidiary brand to diversify outside of construction and handle a wide range of commercial P&C business otherwise. WestPac appointed Ralph Robinson as President who quickly grew the business and exceeded both growth and profit goals.


Upon Ralph Robinson’s retirement, Eric Richter was appointed President of Virtus, meanwhile maintaining a VP of Marketing title within Western Pacific.


Rick Richter retires and appoints Eric Richter as President/CEO of Western Pacific and Virtus combined.


Western Pacific and Virtus are combined into one under the dba of WestPac. The consolidation establishes Construction, General P&C, Garage, and Online Portal divisions which operate consistently under the WestPac brand umbrella.